PLACED TOP 10 AWARD SCHOOL - VIC
PLACED TOP 10 AWARD SCHOOL - VIC
Graded: TOP 10 AWARD School 2024 - VIC
Wow what a rollercoaster of an experience! I would do it again in a heartbeat!
Thursday nights were the highlight of my week and truly filled my extroverted heart. So happy to have all the hard work paying off!
Getting a taste of what the industry work looks like has made me super eager to get out there and dive into the deep end.
Take a look for yourself below…
BRIEF 1 – OOH. Legacy Fry Pan. SMP: A non-stick pan that will last.
ON THE WALL – BRIEF 2 – Print Campaign. Laser tattoo removal. The proposition: Nothing needs to be permanent.
BRIEF 3 – TVC. AncestryDNA Kit. The proposition: Find the real you.
BRIEF 4 – Audio. RSPCA: Guide to keeping your cat safe and happy at home. The proposition: Keep your housecat in the house.
BRIEF 5 – Social Media. LIFX Lightbulbs. A Social Idea that works on Facebook and/or Instagram. The proposition: Control your mood. Young people (18 - 25) who are feeling the stresses of modern life.
BRIEF 6 – PR. Flavedo & Albedo Makeup. The proposition: Cosmetics shouldn’t come packaged in single use plastic.
BRIEF 7 – Digital. Bumble dating app. The proposition: The dating app that empowers women with every connection. Target audience: Women 18-35.
BRIEF 8 – Direct. Tesla Model 3. The proposition: Make up your own mind about whether an EV is right for you.
BRIEF 9 – Integrated Advertising Campaign. Exceptional Alien Travel Playbooks. The proposition: Curators of culture are now your travel guides. Target audience: Travellers aged 25-45.
BRIEF 9 – Integrated Advertising Campaign. What they had to sell: Exceptional Alien Travel Playbooks. How: Three components executed across at least three platforms. The proposition: Curators of culture are now your travel guides. Target audience: Travellers aged 25-45.
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